I help OEMs and other companies win market share faster.
Strategy. Go-to-market. Marketing. Sales. Digital Customer Experience (DXC). Field engineering at scale. 21+ years driving $9B+ in design wins.
Trusted by engineering teams at
About
The Strategist Behind the Silicon
Semiconductor product strategy, go-to-market, marketing, sales, Digital Customer Experience (DCX), and field engineering — from someone who's actually led and operated across the full customer journey. $9B+ in design-win portfolios, with experience spanning Cloud, Communications, Aerospace & Defense, Consumer, and Industrial markets.
Whether you're refining a value proposition, building a go-to-market strategy, scaling digital customer engagement, accelerating sales, or standing up a field applications organization, I bring the operator's perspective — not just the consultant's.
Strategy that ships. Advisory grounded in three decades of building.
Education
Doctor of Business Administration
Naveen Jindal School of Management, The University of Texas at Dallas
Post Graduate Program in Artificial Intelligence, Python, Data Science & AI Business Analytics
McCombs School of Business, The University of Texas at Austin
Executive MBA - Management of Technologies (MOT)
University of Dallas
MSEE - Electrical Engineering
University of Michigan-Dearborn
BSEE - Electrical and Electronics Engineering
University of Alabama at Birmingham
Awards
Languages
Publications
Research & Technical Writing
Making complex technology make sense. Industry-recognized articles spanning 5G, AI, Power Systems, High-speed data Conversion, Embedded security, and many more.
Seeing Beneath the Surface: Architecting High-Dynamic-Range SFCW GPR Systems
Blog
SpectrumVolt — Engineering Insights
Deep-dive technical blogs simplifying cutting-edge topics including datacenter power, RF systems, AI acceleration, and next-generation wireless architectures.
Track Record
Three Decades. Semiconductor Strategy, Innovation, and Business Leadership.
Analog Devices
Principal Engineer | Business Strategies & Innovation — Digital Customer Experience (DCX)
Mar 2026 - Present · Dallas, TX
- •Building agentic AI workflows (RAG, tool use, evaluation) supporting customers and FAEs across the design cycle
- •Conducting UX research to identify customer pain points and define AI-enabled tools
- •Bridging applications engineering and applied AI — semiconductor domain into production AI systems
Analog Devices
Global Broad Market | Systems & Solutions | Principal Engineer
Apr 2025 - Apr 2026 · Dallas-Fort Worth
- •Driving enablement and deployment of advanced system-level solutions
- •Enabling global field teams through technical support and solution roadmaps
- •Aligning with system architecture trends and ecosystem partners
Analog Devices
End Market Specialist — Aerospace/Defense/Communications | Data Center
Feb 2021 - Jul 2025 · Dallas-Fort Worth
- •Defined growth strategy for Data Center, COMs, and ADEF segments
- •AI Co-Pilot Projects & ML Model Dev with Random Forest & XGBoost
- •Defined ADI's value proposition for Cloud, 5G ORAN, Networking, Optical transport
Analog Devices
Principal Member of Technical Staff, Field Applications
Jan 2017 - Feb 2021 · Dallas-Fort Worth
- •Pre & post-sales technical support growing design-ins, revenue, and market share
- •Led technical communication between customers and internal teams
- •Published technical author with multiple articles in industry journals
Analog Devices
Executive Business Development Manager — Security Products
Feb 2011 - Jan 2017 · Dallas-Fort Worth
- •P&L responsibility for NFC/RFID, secure authentication, and MCU product lines (~$130M BU)
- •Developed differentiated product business plans with go-to-market strategies
- •Managed products through entire lifecycle with global sales engagement
Analog Devices
FAE Manager, Field Applications Engineering
Mar 2006 - Feb 2011 · Austin, Texas
- •Led team of 14 Sr. FAEs to grow market share across Central USA
- •Grew design win revenue by 50% to $70M at Austin accounts in 2 years
- •Key customers: Dell, HP, AMD, Cisco, IBM, Motorola, and Nokia.
Contact
Ready to Accelerate Your Strategy?
Whether it's product direction, market entry, or scaling your field org, I bring three decades in the semiconductor trenches — not from the sidelines.
hamed_sanogo@yahoo.com
linkedin.com/in/hamedsanogo
Website
scisanogo.com
Location
Dallas, Texas